Gaya APA

SHIMP,Terence A. (2003). Advertising and promotion : supplemental aspects of integrated marketing communications, 6th ed (6th ed). Australia: Thomson.

Gaya Chicago

SHIMP,Terence A. Advertising and promotion : supplemental aspects of integrated marketing communications, 6th ed. 6th ed Australia: Thomson, 2003. Monograf.

Gaya MLA

SHIMP,Terence A. Advertising and promotion : supplemental aspects of integrated marketing communications, 6th ed. 6th ed Australia: Thomson, 2003. Monograf.

Gaya Turabian

SHIMP,Terence A. Advertising and promotion : supplemental aspects of integrated marketing communications, 6th ed. 6th ed Australia: Thomson, 2003. Monograf.